Max Delivers Marketing Message

At NTAB's 10th Anniversary Celebration tonight, Max Valiquette delivered an entertaining and informative speech about marketing to youth. Some of the information he shared:

• 60% of women work outside of the home
• 44% of 20-29 year olds live at home
• Full transition to adulthood is happening later
• 25 years ago, average age of 25 for first marriage, now age 29
• 25 years ago, average age of 25 for having first child, now age 29
• Young people value relationships, communication, information, diversity and technology.

Max is the the founder and president of Youthography, Canada's leading youth marketing onslutancy, and the host of TVOntario's VoxTalk, a youth issues talk show. He was very entertaining and bears a little resemblance to Rick Mercer, don't you think?