At NTAB's 10th Anniversary Celebration tonight, Max Valiquette delivered an entertaining and informative speech about marketing to youth. Some of the information he shared:
60% of women work outside of the home
44% of 20-29 year olds live at home
Full transition to adulthood is happening later
25 years ago, average age of 25 for first marriage, now age 29
25 years ago, average age of 25 for having first child, now age 29
Young people value relationships, communication, information, diversity and technology.
Max is the the founder and president of Youthography, Canada's leading youth marketing onslutancy, and the host of TVOntario's VoxTalk, a youth issues talk show. He was very entertaining and bears a little resemblance to Rick Mercer, don't you think?
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